Writing
Explore some of my past work and current thoughts.
Nobody Wants to Be Your Target Audience
What can twenty years of pink cans teach us about marketing to women?
3 Million People, 3,000 Tickets, and a Masterclass in Miscommunication
What Ulta Beauty World's ticketing disaster can teach us about event marketing, UX, and crisis communication.
The Psychology Behind Effective Call-to-Action Buttons
What makes people click, and best practices for designing call-to-action buttons that drive results.
Usability Testing for Small Business Owners
A step-by-step guide to usability testing that makes your small business website easier to use and navigate.
The Psychological Principles That Turn Browsers Into Buyers
Understand the underlying motivations and behaviors that drive consumer decisions.
Maximizing Conversions With Customer Journey Mapping
See your business from the customer's perspective and find the friction that's costing you conversions.
What International Tensions Could Mean for Your Digital Security
How escalating tensions between Russia and NATO allies may affect U.S. businesses, and how to shore up your cybersecurity before a breach.